Tag Archives: coca-cola social media policy

The Coca-Cola Company Social Media Policy

13 Feb

The Coca-Cola Company has a well-thought out and inclusive Social Media Principles Policy.  The Policyimages includes an Introduction which is a summary of their core principles and stating how these principles fit into their company.

 

“These Online Social Media Principles have been developed to help empower our associates to participate in this new frontier of marketing and communications, represent our Company, and share the optimistic and positive spirits of our brands.”

Coca-Cola encourages the principles of leadership, collaboration, integrity, accountability, passion, diversity, and quality.  These qualities are listed with short examples of how their employees could put these principles into practice.  

The company encourages their employees to use social media up until the point that they are comfortable.  Their disclaimers include “have fun, but be smart, use sound judgement and common sense”.  Coca-Cola also understands the importance of being in social media world and “are committed to ensuring that they participate in online social media the right way.”

The company hardly ever mentions what is NOT allowed anywhere in the policy.  There is a tone that makes employers want to use social media instead of scaring them away through rigid rules.  The best advice they can offer to social media users in the company is that they are mindful that they always represent the company, to use caution when posting, and to know that once something is posted, it is permanent.

The only downside to this Social Media Policy statement is the vague listing of consequences if this policy is violated.  The statement says that “any deviation from these commitments may be subject to disciplinary review or other appropriate action”.

This policy is written in a way that any employ or associate of Coca-Cola could easily read it and understand it.  The statements are short and concise.  The policy also refers readers to the companies Code of Business Conduct and other company policies if readers are interested in learning more.

Overall there isn’t much I would change about the policy.  There are a few instances in which various principles are repeated so the principles could be streamlined but other than that Coca-Cola is a great example of a Social Media policy that is encouraging to its employees.