“Never Know What is Going to Happen in Social Media”

19 Feb
Current "blue crescent" logo (July 1...

Current “blue crescent” logo (July 1, 1999–present) (Photo credit: Wikipedia)

As @ryancworkman tweeted earlier this day, you “never know what is going to happen in social media”.  I feel like every other day I am hearing a story about how an employee got fired for something offensive they said on facebook or twitter.  Today was the mother of all messes…the Burger King hack.  While technically this hack wasn’t something a Burger King employee did, it just proves how big of a deal simple tweets and facebook posts can be.

Earlier this day hackers got onto Burger King’s twitter site and changed the background photo to the competitior’s famous golden arches.  Attentionally they tweeted that Burger King had been sold to McDonalds and tweeted racially sensitive and tweets and gross things about food on the Burger King menu.  While their twitter followers climbed significantly, the hack is bound to leave a bad taste (excuse the terrible pun) in many of their followers mouths.

Today proved exactly how important one simple tweet can be.  People are fired every day for misusing twitter or confusing their work accounts for private accounts.  As our world becomes even more globally connected we must try to remember that nothing is safe out their in the cyber world and the second something is posted, it can never be unwritten.

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