Archive | February, 2013

“Never Know What is Going to Happen in Social Media”

19 Feb
Current "blue crescent" logo (July 1...

Current “blue crescent” logo (July 1, 1999–present) (Photo credit: Wikipedia)

As @ryancworkman tweeted earlier this day, you “never know what is going to happen in social media”.  I feel like every other day I am hearing a story about how an employee got fired for something offensive they said on facebook or twitter.  Today was the mother of all messes…the Burger King hack.  While technically this hack wasn’t something a Burger King employee did, it just proves how big of a deal simple tweets and facebook posts can be.

Earlier this day hackers got onto Burger King’s twitter site and changed the background photo to the competitior’s famous golden arches.  Attentionally they tweeted that Burger King had been sold to McDonalds and tweeted racially sensitive and tweets and gross things about food on the Burger King menu.  While their twitter followers climbed significantly, the hack is bound to leave a bad taste (excuse the terrible pun) in many of their followers mouths.

Today proved exactly how important one simple tweet can be.  People are fired every day for misusing twitter or confusing their work accounts for private accounts.  As our world becomes even more globally connected we must try to remember that nothing is safe out their in the cyber world and the second something is posted, it can never be unwritten.

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The Coca-Cola Company Social Media Policy

13 Feb

The Coca-Cola Company has a well-thought out and inclusive Social Media Principles Policy.  The Policyimages includes an Introduction which is a summary of their core principles and stating how these principles fit into their company.

 

“These Online Social Media Principles have been developed to help empower our associates to participate in this new frontier of marketing and communications, represent our Company, and share the optimistic and positive spirits of our brands.”

Coca-Cola encourages the principles of leadership, collaboration, integrity, accountability, passion, diversity, and quality.  These qualities are listed with short examples of how their employees could put these principles into practice.  

The company encourages their employees to use social media up until the point that they are comfortable.  Their disclaimers include “have fun, but be smart, use sound judgement and common sense”.  Coca-Cola also understands the importance of being in social media world and “are committed to ensuring that they participate in online social media the right way.”

The company hardly ever mentions what is NOT allowed anywhere in the policy.  There is a tone that makes employers want to use social media instead of scaring them away through rigid rules.  The best advice they can offer to social media users in the company is that they are mindful that they always represent the company, to use caution when posting, and to know that once something is posted, it is permanent.

The only downside to this Social Media Policy statement is the vague listing of consequences if this policy is violated.  The statement says that “any deviation from these commitments may be subject to disciplinary review or other appropriate action”.

This policy is written in a way that any employ or associate of Coca-Cola could easily read it and understand it.  The statements are short and concise.  The policy also refers readers to the companies Code of Business Conduct and other company policies if readers are interested in learning more.

Overall there isn’t much I would change about the policy.  There are a few instances in which various principles are repeated so the principles could be streamlined but other than that Coca-Cola is a great example of a Social Media policy that is encouraging to its employees.

Just a Few Years Later

13 Feb
English: Pope Benedict XVI during general audition

English: Pope Benedict XVI during general audition (Photo credit: Wikipedia)

So while I have claimed in past blogs that I am basically social media inept, I guess this past month of updating this blog and using my twitter consistently has taught me one huge lesson…social media is everywhere.

I woke up two mornings ago to go to class at 8:30 (which in my opinion is WAY to early for a college student) when I checked my twitter and facebook per my usual routine.  The first thing I saw on twitter was that Pope Benedict XVI was stepping down from the papacy.  For non-Catholics this may not seem like anything major, but as a lifelong Catholic, this was shocking news.  The announcement had taken over my twitter and I knew it was time to check a news source to get the full details of the story.

What really strikes me as unique about this situation is the way in which I received the news.  In a matter of moments after the story had been released ever major news source had the story which resulted in every twitter, facebook, blog, and other media site being full of the news as well.  It doesn’t seem that look ago that I was sitting in my 8th grade class room with my eyes glued to the TV as my home room class watched coverage of Pope John Paul II‘s death was announced.  There was no other forum for us as grade schoolers to receive the shocking news except in our class and from our parents.

The fact that in just a few short years we are able to receive information so easily and quickly is something I will never get used to and leads me to wonder what technologies and medias these next few years will bring.