A lot of thinking can happen in a matter of seconds- more specifically a lot of self-doubt can happen. As I logged into Klout for the first time waiting to see what my score would be, I was almost positively certain I would get a score of zero. I figured there was no way my limited amount of social media knowledge (Check my prior post), would result in any kind of score. Klout and other similar websites like Social Mention, Twitalyzer, and Kred
help measure exactly how big of an impact your social media habits have. Each website has its own measurement tools which basically inform you if you are using social media correctly. The one thing I was terrified of getting on all of the sites was a score of zero. Zero in todays modern world would basically be equivalent to getting picked last on the basketball team at recess. Zero meaning no one wants to be your friend. (Ok maybe I am being a little dramatic but still I did NOT want the worst score). Luckily to my pleasant surprise I had a 21 on Klout. A 21 is in no way a great number but it at least means I cyberly exist.
After checking out my Klout score I logged onto Kred. I have a Kred score of 477 out of 1,000 which again is not too shabby. The funny thing about Kred is that it tells you exactly what topics social media has influence over. Apparently I have a lot of kred in the mom bloggers and extreme sports community, two things of which I am not.
Next I logged onto Twitalyzer’s free 7 day trial. I have an impact score of .1 and influence score of 0…not exactly what I was hoping for. Apparently when you are terribly with social media they label you as a “casual user”.
Finally I tried to search for myself on social mention. To my bitter disappointment I was no where to be found. I guess this was reasonable since I hadn’t tweeted in about three weeks. I decided to make it my mission yesterday to tweet up a storm in order to get myself at least one mention. After my first tweet I could actually find myself and then the more tweets I had the higher my score got, therefore I tweeted A LOT. By the end of the day my social media was at 6% strength, had 66% passion from those that followed me, had 5:1 positive vs. negative mentions, and I had a reach of 3%. Those numbers definitely were a win, especially since I couldn’t even find myself earlier that day.
Discovering how I use social media and how much more I could be using it definitely has inspired me to tweet more. It is fun to see the statistics on where you stack up in the social media world and to discover new ways to make your own social media sites better. And hey at the end of the day, at least I wasn’t a zero.
- Kred brings transparency to influencer and outreach analytics (zdnet.com)
- What Klout Really Means and the Future of Social Media Influence (blogtrepreneur.com)
- 10 Common Sense Ideas To Raise Your Klout Score (b2bmarketinginsider.com)